![]() Grit and resilience are both huge components of making it through the beginning phase of starting a business. So, how are things going today? How did your grit and resilience lead to your eventual success? Could you imagine where we would be now if leaders in the early days of automated stock trading or online travel had given up? Sometimes, you have to push through the hard times to influence real change in an industry. I think much of my drive came from the realizations that I would be giving up not only on my passion but also on advertising and where I believed the industry was headed. However, I never considered giving up because I was so passionate that this was how advertising was going to be bought and sold in the future. In the early days, I faced so much disbelief from marketers around adopting automated ad buying that it was sometimes challenging to keep moving forward. So when I realized that I was standing in that rare moment and how dramatic of a leap forward it would take us - that is where the most recent iteration of Goodway Group was born.Ĭan you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard? I realized there was a massive need for that kind of system and that it could potentially take over digital media.Īlmost every industry goes through some sort of massive automation and it is rare that someone gets the opportunity to be in the “pioneering days”. Having spent a lot of time at a variety of agencies and even on the client-side, I knew how important speed was to advertisers and agencies. ![]() The aha moment for Goodway Group’s evolution into digital was actually while I was at a demo of the first ad exchange and I saw how ad buying could be automated. What was the “Aha Moment” that led to the idea for your current company? Can you share that story with us? For our clients, we use digital marketing to be the growth engine of their business. We’ve since pivoted to a digital agency to keep up with our client’s evolving needs. Goodway Group got its start as a printing company in 1929. We are a multi-generational family-owned business and very proud to be completely independently owned and operated. Thank you for having me! I am the President of Goodway Group and we are a digital partner that advertisers trust to deliver campaign performance and media efficiency. Can you tell us a bit about your ‘backstory’ and how you got started? Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better.
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